I help businesses achieve the maximum possible revenue in today’s complex (and often daunting) digital landscape.

Whether you are a startup founder on the verge of introducing a new product, or a senior leader in an established enterprise that needs to transform to survive or grow, I can advise you. Together we will clarify the challenges and set the priorities – be they with brand, product, distribution, supply chain, routes to market or e-commerce. I’ll help you make the right commercial decisions and implement cost-effective solutions that will maximise profit.

I have twenty years’ experience trading, buying and selling, across the public, private and not-for-profit sectors, in transport, health, leisure and retail. This means I can quickly identify the profitable opportunities that you may have missed and show you how to create the ideal customer experience – synchronised across both physical and digital worlds – that can lead to significant revenue growth.

I’ve a proven track record. If I had to choose one result to share it would be at ECCO, where online revenue increased by over 300% with overall revenue up from £500,000 to £12 million – in just one year.

As MD of The First 365 Days, I guide businesses at all stages of development and across a wide range of sectors to unlock their full commercial potential.

I’m a passionate advocate for gender, diversity, lgbtq+ and inclusion. I believe that to proactively engage with these issues is both about doing the right thing and delivering enhanced business results. I also dedicate time to developing future leaders (at Pearson College London and the London College of Fashion) and to Social Enterprise projects in the UK and abroad.



➤Fashion and Footwear Consultancy; Coaching and Workshops

➤Social Enterprise support, development and coaching

➤Supporting Future Leaders through industry themed workshops

➤Marketing Strategy; Pricing & Positioning

➤Product Development - ‘concept to launch’ 

➤Sourcing; Category Management; Range Planning, Retail Buying, Merchandising

➤Making business assets whether stock or property generate additional business income

➤Creating experiential customer experiences across physical and digital worlds

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